Froogle feeds for shopping sites - Step by step process

 
 

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Froogle feeds for shopping sites - Step by step process
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Froogle is an extension of Google dedicated to helping shoppers quickly find products for sale on the web. This article helps you to create Froogle setup in easy steps. Google created a shopping search tool called "Froogle". It has been called one of the most innovative price conscious tools on the Internet. Using the same technologies of Google.com, Froogle employs direct data received from merchants and through web crawls alone. Depending on the successes of the beta testing phase will provide adequate information as to whether Google continues with Froogle. Froogle is different from most other price engines in that it neither charges any fees for listings, nor accepts payment for products to show up first. Also, it makes no commission on sales. Any company can submit product information (via a "data feed") and be included in the Froogle engine. Froogle uses Google's technology to search specific product information so your products can easily be located. Froogle Advantages: * Froogle is on the Google home page Millions of shoppers go to Google each day and many are actively looking for the products that you are selling. * You can list your products on Froogle for FREE Unlike other shopping sites, Froogle costs nothing. There is not spending account to set up. No cost-per-click. No cost period. * You control your product info on Froogle Froogle's data feed lets you maintain the accuracy and freshness of your product information. This ensures that your product information is also current. Client site requirements for SEM experts: 1. Site URL 2. Should be listed products on clients' site with its price, item no. & online shopping availability/accept payments. Create Froogle Feeds in easy steps: Earlier to open Froogle account, create products' details in following format. First, create a list in excel file than save as in .txt. Froogle Feed Table (Can be used MS Word or MS Excel): product_url name description imgage_url category price Details of Froogle Feed Table: product_url: The complete url (starting with http) of the products website page. For example, http://www.example.com/asp/sp.asp?productid=1030 name: The product name or title, for books, music and videos. Up to 80 characters will be displayed. description: The description of the product. (About 256 characters long) imgage_url: The complete url of the product image. The full URL of the product image. Be sure that all images are larger than 90x90 pixels. For example, http://www.example.com/images/1006.jpg category: If products are divided in to categories on the website. Use site's category structure. For example, Games > Trading Card Games price: The price of this product. Create Froogle Merchant Account: (1) Open the http://www.froogle.google.com Click "Information for merchants" at the bottom of the page. (2) Signing into to the Froogle merchant account Create or use an existing Google (gmail) Account to enter the Froogle Merchant Center. (3) Create FTP account 1. Log in to the Froogle Merchant Center. 2. Enter the preferred login and password. Click "Create FTP Account" to create FTP account. After successfully creating a FTP account, view the FTP details like Server, Login name Server: ftp://hedwig.google.com Login name: mystoreitems (Example) (4) Specify feed's settings Click on "product feed", fill up the form & click on "Register new feed". (5) Upload feeds Once specified the FTP and feed settings, upload the feeds as followed, 1. Open a browser window. 2. Type ftp://hedwig.google.com into the address bar and click Enter. 3. It will be prompted to enter FTP username and password (which you set in the 'View FTP info' section of the Merchant Center). Enter this information and select Log On. 4. Open the folder that contains the tab-delimited (.txt) file that created. Drag and drop this file from folder onto the FTP browser window. (6) Check feeds for errors 1. If an errors identify different errors. 2. Once feed has been processed, it will be viewable in Froogle Merchant Center account. That will need to check it to ensure that all of listings have been processed into system properly. (7) Final content review Google's specialists will review your feed to ensure the quality of listings.
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